Disrupting Japan: Innovating by Asking for Help

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Building a company is a team sport. Most founders understand that going from zero to one means not only making a lot of mistakes, but also asking for help. This presents a bit of a problem in Japan, where asking for help is frequently viewed as a sign of weakness.

In both your professional life and your personal life you are expected to be either a confident leader or an obedient follower. Traditionally, there are not many shades of grey. Such attitudes tend to crush innovation and entrepreneurship.

One startup founder thinks she has figured out how to bypass this social stigma via spot consulting, and Eiko is not the only one who thinks she’s onto something. Her customers include some of the most conservative companies in Japan and her backers include the Japanese government.

We also talk about Eiko’s transitions from housewife, to single mom, to MBA, to startup founder and her personal approach to taking risks and standing out from the crowd.

She’s an amazing woman with an amazing story. I think you’ll enjoy this one.

For more podcasts about the startup scene in Japan, check out Disrupting Japan.

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Inside stories from Japan's startups.

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