Take our user survey here!

How to See (And Taste!) the Best of Japan’s Tohoku Region

The Cuisine Press has developed a series of unique tours that allow overseas tourists to sample Japan’s food culture while enjoying the beauty and charm of Tohoku’s farming and fishing villages.

By 4 min read

The number of visitors to Japan has risen rapidly in recent years and with this increase has been a desire among tourists to venture out into Japan’s lesser-visited regions. Places like the northern region of Tohoku allow visitors to see some of the best sides of the nation including incredible scenery, delicious local cuisine and beverages, and old traditions that continue to live on.

Farming and fishing villages in Tohoku possess a unique food culture that matches the landscape and climate of the region. Recognizing that a lack of information on the area and minimal infrastructure in the villages may prevent visitors from seeing just how special they are, Tokyo-based publishing company The Cuisine Press has developed a travel tour product called “Fooding Tourism.”

Based on the theme of “travel dedicated to exploring local cuisine,” the company aims to transform the Tohoku region into a travel destination for overseas tourists by emphasizing the uniqueness of its farming and fishing villages.

The “Fooding Tourism” project encompasses a series of approximately 15 tours sold by the company’s partner travel agencies, including JTB. These tours range from one-day experience plans to multi-day excursions and include set courses, as well as tours that can be customized to suit guests’ interests and activity level. Check out a few of the more unique trips below.

Iwate: Kotatsu boat ride and World Heritage Site of Hiraizumi

Iwate is one of Japan’s northernmost prefectures with stunning natural scenery. Highlights of this tour include cruising down the river through the Geibikei Gorge. Participants ride on a small motor-less boat which is carried downstream by the current and steered only by the pole of its helmsman, making for a serene journey.

The cruise operates in all seasons, but wintertime is especially magical as guests experience the tranquility and spectacular snowy scenery from the warmth of the boat’s kotatsu — a special table with a heater installed underneath that is covered by a futon blanket to keep one’s legs warm.

Visitors will also be transported to the beautiful World Heritage Site of Hiraizumi, an area that is normally hard to access without arranging transportation. This town is home to Chusonji temple, as well as many other historic Buddhist shrines and gardens.

More info: https://www.japanican.com/en/tour/detail/PTX1T02111TTB/?typecd=TOU&destcd=V02&typegrpcd=TPA

Iwate: Home-style cooking and handicrafts at a farmhouse

Iwate Prefecture’s Tono City calls itself the “timeless rural heart of Japan” and for good reason. Enclosed by mountains and filled with nature, Tono is a place where traditional ways of living, religion and culture are still part of everyday life.

Tour participants will see all of this firsthand by staying overnight at a local farmer’s home and learn about Tono’s legends as well as folk stories of specters and mythological creatures. They can also enjoy home-style dishes made using local, seasonal ingredients and try their hand at creating regional arts and crafts.

More info: https://www.japanican.com/en/tour/detail/HPK2T02212TTB/?typecd=TOU&destcd=V02&typegrpcd=TPA

Yamagata: Experience the life of a mountain monk for a day

In Yamagata Prefecture’s Tsuruoka City, visitors can go beyond simply viewing Japan’s religious buildings and venture out on this one-day tour as a yamabushi (mountain priest). This unforgettable opportunity allows visitors to experience Japanese religion and cuisine with actual yamabushi practicing in the mountains as their guide.

Wearing the traditional white garments of yamabushi, participants head into the forest to visit a five-story pagoda designated as a national treasure, worship at a mountain-top temple and savor a shojin ryori (Buddhist vegan cuisine) meal at the temple guest house.

More info: https://www.japanican.com/en/tour/detail/ACT1T02803TTB/?typecd=TOU&kw=yamagata&typegrpcd=TPA

Yamagata: Tsuruoka food culture market “Foodever”

Tsuruoka City also happens to be Japan’s only city certified by UNESCO as a “Creative City of Gastronomy.” This guided tour offers a peek through “Foodever,” an advanced food complex facility established to provide information about Tsuruoka’s rich food culture.

Visitors can enjoy Tsuruoka’s cuisine through the facility’s restaurants as well as its select seasonal ingredients, and taste local sake at the sake bar. This market is a great place to pick up edible delights and other unique souvenirs.

More info: http://tsuruokamarukajiri.info/293

About the tours

To learn more about these trips, as well as the other tours, please visit The Cuisine Press website. While many tours are self-guided, participation even without Japanese language ability is not a problem and English and Japanese bilingual support staff can be contacted should any difficulties arise.

For an unforgettable memory of Japan, take the road less traveled and discover the differences that await in Tohoku!

Leave a Reply

Your email address will not be published.

This site is protected by reCAPTCHA - Privacy Policy - Terms of Service



Imperial Gratitude: The Reason for Labor Thanksgiving Day in Japan

Ten of Japan’s 16 national holidays are directly related to the Emperor — with one more on the way.

By 6 min read


A Kansai Christmas: Things to See and Do this Winter

There’s something about the uniquely Japanese way in which Christmas is celebrated here that always brings a smile to my face. Illuminations are no different.

By 6 min read


This Designer Urban Chalet is a Dream Hokkaido Hotel IRL

Dream of a chalet experience but don’t want to leave the city? The oh-so-cozy Unwind Hotel & Bar brings the Swiss Alps to Sapporo.

By 4 min read