Culture

Starbucks Japan Launching New Frappuccinos with Ridiculous Hashtag Names

Tomorrow Starbucks will start selling its #STRAWBERRYVERYMUCHFRAPPUCCINO__RED and #STRAWBERRYVERYMUCHFRAPPUCCINO__WHITE proving that actual words no longer have value.

By 2 min read

Since Starbucks Japan first opened in 1996, it’s become a social media sensation and gained a huge following on Instagram. Starbucks Japan has almost two million followers and ten million posts for its two most popular hashtags: #スターバックス and #スタバ.

And now, the coffee chain giant is fully leaning into its popularity on Insta for two new drinks that have hashtags built right into the names: #STRAWBERRYVERYMUCHFRAPPUCCINO__RED and #STRAWBERRYVERYMUCHFRAPPUCCINO__WHITE. In words that’s “Strawberry Very Much Frappuccino Red” and “Strawberry Very Much Frappuccino White.” Wait… that still makes no sense.

Anyway, not only are these social media-savvy names long enough to tire out your fingers from typing the whole thing out, but they are also crammed full of the sugary sweet goodness that we’ve come to expect from Starbucks Japan.

According to Starbucks’ press release on April 4, the red version of the frappuccino features a creamy strawberry base with chunks of real strawberries and strawberry syrup stirred in, all topped with whip cream dusted with strawberry powder. The white version pumps it up a notch with white mocha and strawberry macaron crumbles.

Where to get these #twinning Starbucks drinks?

If you want to be among the first with these インスタ映え (Instabae)—or “Instagrammable”—drinks on your feed, then you’ll want to head to Tokyo’s fashionable Roppongi district on April 10, when Starbucks will open a pop-up store complete with an Insta-friendly backdrop in shopping complex Tokyo Midtown’s courtyard.

Do you take the red pill or the while pill?

On the other hand, if you’re willing to forgo this pretty little pop-up photo op, you can stop by these other Starbucks locations in Roppongi from April 10 to get the drinks: Roppongi 7-Chome, Roppongi Hills Metro Hat/Hollywood Plaza, Roppongi Hills West Walk, Roppongi Hills West Walk Lounge, Tokyo Midtown, and Tsutaya Tokyo Roppongi.

The frappuccinos go on sale nationwide from April 11 to May 14 and cost ¥640, only tall sizes available.

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